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I have spearheaded a wide variety of campaigns and projects  in the real estate sector. I holds a rare amalgam of crafting creative campaigns as a writer/creative director, as well as spearheading projects as a Project Director in both Marketing and Sales Agencies, and as a Marketing and Sales Director on the property developer side.  I've overseen campaigns on over 25 real estate projects around North America.  My experience has led me to oversee brand story, marketing and sales strategy on projects representing 3000+ homes, worth billions of dollars.

I understand the importance of implementing a strong brand identity and consistent tone and storytelling across a variety of mediums, including sales outreach and intake environments, to elevate a project's perception and positive response in the marketplace.